New Belgium's Sponsorship Program
So, you’re doing something good and you want us to join you? Excellent! Tell us about it.
We at New Belgium love to get involved. We sponsor a whole bevy of cool events and goings on throughout the western United States. And while we would like to align with all that is good and worthy, we sometimes have to gracefully decline.
A few things we look for when selecting events and sponsorship opportunities.
TIMING:
Yep, it takes time to get the beer there. So, start talking to us at least two months to a year prior to your event. For large events, we generally need even more time.
BRANDING:
It’s important that your event allows us to showcase what New Belgium is all about. We look for PLAYFUL, UNIQUE, and DELIGHTFUL events. We’re a folly following bunch, and we like to support fellow folly followers.
SUSTAINABILITY: From brewing beer to building events, we want to do all we can to reduce our footprint. That’s why we partner with likeminded organizations. In addition, we’re very interested in events that support environmental non-profits.
We are members of 1% For the Planet and hope to drive positive environmental change through our sponsorships. You’ll score brownie points by involving non-profits that are doing the same. Check out their website for more information! www.onepercentfortheplanet.org
PARTICIPATION:
We prefer to be hands-on and on-premise with events. So, if you’re pitching a logo placement, we’ll generally pass unless it comes with a chance to meet and greet.
LOCATION:
As much as we’d love to go to New York or Florida, for now, we have to wait. We’ll gladly consider events in the states we’re located. (CO, WY, TX, AZ, NM, AR, MO, KS, CA, NV, ID, WA, OR, MN, IA, MT, IL, NE)
DONATIONS:
Our sponsorship dollars have to reflect our brand. So, if you’re wanting a good will donation or philanthropic grant please check back around March 15, 2008 when our guidelines and Online System are updated.
TEAMS/INDIVIDUAL ATHLETES:
Due to the overwhelming amount of requests we get to sponsor athletic teams and individuals, we decided it’s just too hard to pick. So, aside from a few family and friend’s teams, we pass on these types of sponsorships.
BANDS: Ditto on the above.
If your event fits these guidelines, then click here and fill out the following form. We’ll take a look at your request, and get back to you within a week.
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