Last year, New Belgium CEO Steve Fechheimer wrote an op-ed in Fast Company making a strong case for why businesses large and small should take urgent steps forward to invest in climate solutions and climate advocacy.

In his piece, he wrote:

We call it a climate crisis, but it’s also a crisis for business. As a CEO operating in a world already facing destabilizing climate impacts, it amazes me that so many companies haven’t planned for a future that is already here. Inaction presents a direct and perilous threat to the world’s most valuable companies and their shareholders—not to mention the rest of us.

After all, in the year 2021, if you don’t have a climate plan, you don’t have a business plan.