In a world of online commerce and digital marketing, it's often easy to choose products and services built for convenience and speed, rather than those created with care by human beings according to longstanding traditions and a strong culture. Fast fashion is a great example – it's so easy and accessible, yet it's devastating our planet and harming the people who work in many factories where cheap clothes are made.
While New Belgium is hardly the only craft brewer that still considers brewing a beautiful blend of art and science, with a commitment to quality absolutely paramount every step of the way, that philosophy remains something that's central to our DNA even as we grow. Rather than stray into new product categories simply because we could increase profits, we stay focused on our superpower – making great beer – and we do it responsibly. Our coworkers are experts, with skills honed over time, and they love their craft.
A commitment to craft is a central part of the Human-Powered Business model. We believe businesses that serve people and our planet best are those that prize human ingenuity, creativity, and a strong sense of innovation and openness to new possibilities – not to mention the importance of having a good time. When you lose the idea that business is about one community of committed people serving another, and that making something together should be FUN, we all lose something.
Case in point: New Belgium's Wood Cellar Director and Blender Lauren Limbach is a perfect example of how craft remains core to our beer and our business. Learn more about how Lauren and the rest of our brewing team approach their work by watching Popular Mechanics' video "How New Belgium Makes Some of Your Favorite Beers" below.
