Poured for All is a free, first-of-its-kind inclusivity training created by New Belgium Brewing and DEI training provider HospitableMe with the goal of building more inclusive and welcoming environments in thousands of bars and restaurants across America. In particular, we aim to make these spaces more inviting to people with LGBTQ+, BIPOC and intersectional identities who are currently underrepresented in craft beer spaces and elsewhere.
Poured for All
Poured for All is...
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Available NOW to bar and restaurant managers and staff – whether you pour New Belgium beers or not
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EASY to implement to all front-of-house and back-of-house team members
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Completely FREE and accessible online
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A great way to PROMOTE your commitment to inclusivity by putting our custom window cling near your establishment’s entrance
FAQs
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How Much Does It Cost? Nothing – it’s completely FREE given the financial support from New Belgium Brewing as part of the company’s Brewed for All initiative, as well as the combined efforts of New Belgium and HospitableMe to develop the training.
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What Does the Training Entail? Available as a digital training program, with a video and supporting resources, Poured for All is designed for easy implementation among any number of staff by anyone who manages a bar, restaurant, or other hospitality business. The training content combines simple but critical lessons with personal stories to enable any bar or restaurant staff member to better understand experiences of their underrepresented patrons and to help foster a truly welcoming and inclusive experience for people of all backgrounds and identities.
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Why Does This Matter? The COVID-19 pandemic accelerated an already alarming decline in welcoming spaces for marginalized groups – for example, the rapid decline in LGBTQ+ bars. In the 1980s there were an estimated 200 lesbian bars, but that number is now down to 15, according to NBC and other news sources. In addition, the craft beer community has a big opportunity to expand its reach to people and communities that have been left out, such as people who identify as LGBTQ+, BIPOC, women, or non-binary.
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Can I Promote It Once Completed? Yes! After you complete the training, New Belgium will send you a custom Poured for All window badge to help you inform your customers and community that staff has received training in how to provide an inclusive and welcoming environment for individuals of all backgrounds and identities – especially LGBTQ+, BIPOC, women or non-binary people, and other marginalized communities. The badge notes the year your staff was most recently trained. You will receive a digital version to use on your website or social media, as well.
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How Do I Get Started? If you manage a bar, restaurant, or other hospitality business, click here to register for the training and get started! You’ll receive a special Poured for All Manager Guide designed to help you implement Poured for All in your establishment as easily as possible.
If you know a bar or restaurant that might be interested in taking advantage of this free training, please share this page with them!
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Has New Belgium Itself Completed the Training? Over the years, our tasting room teams have participated in trainings featuring the principles that informed Poured For All, and all hospitality coworkers will be refreshing their knowledge through Poured For All trainings in the next few months. This training specifically was born, in part, out of a desire from our own staff to capture the special experience we seek to craft in our establishments and replicate them in the other places where our beer is poured.
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HOW IS THIS DIFFERENT FROM SAFEBARS? For those of you familiar with SafeBars, you might be asking how Poured for All is different. The trainings are complimentary and, in fact, the SafeBars Board Chair advised on Poured for All. SafeBars provides very specific tools to help us directly intervene when we see active harassment. Poured for All helps trainees understand where our good intentions can accidentally make folks feel unwelcome & it gives us tools to be more successfully inclusive.
Support for Poured for All
"As a longtime DEI practitioner in the brewing and hospitality industries, I know how critical it is to create and maintain welcoming spaces for the LGBTQ+ community to celebrate and have a beer during Pride and beyond. New Belgium's training will be a great complement to the bystander intervention work we do at Safe Bars. I'm thrilled to see New Belgium continue to lead the craft industry by example.”
-Dr. J Jackson-Beckham, President of the Board of Safe Bars and Equity & Inclusion Partner for the Brewers Association.
"We're proud of Asheville's strong culture of inclusivity toward residents and visitors alike, and New Belgium has consistently shown us they share these values through their presence in our community. But we also share a constant drive to do better, and New Belgium's training will be a hugely helpful asset to bars and restaurants across North Carolina and the entire country. Asheville will be more welcoming, and our local businesses stronger and more inclusive, because of New Belgium's investment."
-Kit Cramer, President and CEO, Asheville Area Chamber of Commerce.
Complete the training
After you complete the training, you will receive Poured for All signage you can use to promote your participation.
This badge will inform your customers and community that your staff has received training in how to provide an inclusive and welcoming environment for individuals of all backgrounds and identities – especially LGBTQ+, BIPOC, women or non-binary people, and other marginalized communities.
As training participation increases, we hope the power of this badge will only grow as more people become familiar with it!
The badge notes the year your staff was most recently trained. You will receive a digital version to use on your website or social media, as well.
More About New Belgium’s DEI Commitments
For more than 30 years, we’ve prioritized advancements towards equity and inclusion as a central component of New Belgium’s unique Human Powered Business model, which is based on the idea that coworkers drive the company forward, and in return the business puts coworker and community wellbeing at the center of everything we do – leading to greater business success over time.
Co-founded by a social worker in 1991, New Belgium has spent three decades pioneering a people-centered business model called Human-Powered Business based on the idea that coworkers drive the business forward, and in return the business puts coworker and community wellbeing at the center of everything we do. We’re a certified B Corporation; employed the first Diversity and Inclusion Specialist in the craft beer industry in 2019; is an active member of the Human Rights Campaign Business Coalition for the Equality Act, ; advocatinges against discriminatory public policy; and received a perfect score of 100% on HRC’s corporate equality index Best Places to Work for LGBTQ Equality in 2021 – the first craft brewery to do so. Internally, New Belgium also supports a range of affinity groups promoting community, connection, and amplifying coworker voices, and has long adopted a scalable philanthropy model that prioritizes investment in marginalized communities. In 2022, New Belgium launched a DEI Coworker Council, comprised of coworkers representing diverse identities and job functions across the company. The Council has a direct voice with executive leadership and advises on the DEI strategy, coworker and customer experiences, brand expression, and more.
Bell’s work in diversity, equity, and inclusion spans over 30 years of working to foster, engage and empower a diverse workforce and community. Bell’s has been the presenting sponsor of Kalamazoo Pride since 2013, and Bell’s co-workers have been seeking to amplify underrepresented voices through beer since the first iteration of their co-worker brew series in 2019. This twice annual series celebrates the individual experiences and identities of their coworkers including, but not limited to, LGBTQ+, Veterans, and Black and Latino/a/x coworkers. Together with New Belgium, the combined company is prioritizing this work by adopting Human-Powered Business practices across the newly expanded business.