Bourbon Barrel Ale

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The beer for bourbon drinkers

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New Belgium Brewing is

Brewed for All

We are proud to celebrate the visibility of LGBTQ+ communities

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  • Protect Our Winters
  • Drink Sustainably
FT Snowflake

We love the Winter Games.

Climate change does not.

 

Our favorite winter sports could melt away sooner than you think – crushed by the rapid pace of climate change. In fact, more than half the cities that have previously hosted the Winter Games will be too hot to host again in just a few decades.

To reflect on a world without snow sports, we brewed Point of Snow Return, a Dark Helles with fading notes of winter flavor. Of course, beer can’t save winter – so who can?

SIGN THE PETITION

Sign on to

Save Winter

Big corporations hold the power to save the Games by making climate action a priority, and many sponsors of this year’s Winter Games are doing their part. But some top sponsors have no plan to address climate change – and there are no standards in place for future Games. These companies are spending millions on advertising while letting the Games’ future melt away.

 

 

If big businesses want to show love for the Games, we think there should be a new rule: Climate action before ad campaigns.

 
Sign our petition to urge the IOC to require all future sponsors to have a real climate plan

(Real climate plan defined as a plan that limits global warming to 1.5 degrees Celsius, which scientists say is necessary to avoid the most catastrophic climate impacts)

 

           

 

TOO HOT TO HOST

In the coming decades, vast increases in average winter temperatures will leave more than half of previous Winter Games host cities – iconic snow-covered destinations like Chamonix and Vancouver – too hot to host again. (Mouse over each city to see its fate)

Average temperatures have jumped from just under 33 degrees F for Winter Olympics held from the 1920s to the 1950s, to more than 37 degrees for games held during the 1960s and 70s, to more than 46 degrees for games held since 2000.

The trend is expected to bring still-warmer average temperatures for the winter games, according to a study from the University of Waterloo looking at projected average February temperatures in past Winter Games host locations by 2050 and 2080, which are expected to warm up another 3.42 to 3.78 degrees by mid-century, and 4.86 to 7.92 degrees by late in the century, according to the study.

Source: University of Waterloo Source: Yale Climate Connections

SUPPORT REAL CHANGE

BUY THE BEER

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FT PointOfSnowReturn 1440w
DARK HELLES-STYLE ALE WITH SPRUCE TIPS

POINT OF SNOW RETURN

DARK HELLES-STYLE ALE WITH SPRUCE TIPS

For each beer sold, New Belgium will donate $1 for Protect Our Winters

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PROTECT OUR WINTERS

$1 for every Point of Snow Return beer will go directly to Protect Our Winters (POW).

Protect Our Winters helps passionate outdoor people protect the places and lifestyles they love from climate change. POW is a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations.
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Drink

Sustainably

Climate change poses an urgent threat to our winters, communities, and lives—not to mention the beer we drink. We need to act collectively and immediately to solve the greatest crisis of our lifetime. At Fat Tire, we’re taking big steps forward, and we want you to join us.

LEARN MORE